Step 4. Modifier Magic

Step 4. Modifier Magic: Tailor Your Niche to Perfection

Modifiers are like magic words that make your niche super clear. 

They help you attract the exact type of traveler you want. 

For example, “All-Inclusive Resorts for Honeymooners.”

Benefits of Niche Modifiers:

  • Super Specific: You’ll know exactly who you’re looking for and who’s looking for you.
  • Easier to Shine: It’s easier to be the best in a specific area than trying to be good at everything.

Here are the examples from the previous travel businesses with their Niche Modifiers:

  1. Arts, Culture & Entertainment > Culinary & Foodie for Single Women
    “For single women” is the niche modifier to specify your niche even more and attract EXACTLY who you want.
  2. Lodging & Transportation > Overwater Bungalows for Couples
  3. Couples, Groups & Families > Destination Weddings for Young Professionals
  4. Cruises > River Cruises for Mystery Theater Enthusiasts

BONUS: Spice up your niche by sprinkling in destination and seasonal modifiers at the front – it’s like adding secret ingredients to make your niche extra special and specific:

  1. Arts, Culture & Entertainment > Italian Culinary & Foodie for Single Women
  2. Lodging & Transportation > Pacific Ocean Overwater Bungalows for Couples
  3. Couples, Groups & Families > Fall Destination Weddings for Young Professionals
  4. Cruises > Egyptian River Cruises for Mystery Theater Enthusiasts

Can you see how being specific about your Travel Business Niche actually makes you stand out and be MORE ATTRACTIVE and turns you into a….

“Travel Magnet”?

(Get it?! Travel. Magnet? 😉

We’re just getting started. There’s more goodness in the next lesson…